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Week 1 Reading Quiz
- What do you believe will be the biggest technological breakthrough in automobile industry over
the next 10 years? Why?
- In relation to the product itself, the automobile, what do you believe will be the most profitable
product improvement opportunity in the next 10 years? Why?
- What do you believe will be the costliest change in government regulation to impact the industry
in the future?
- How would you describe the automobile industry – as a fragmented industry that will consolidate,
an emerging industry, a mature industry, or a declining industry? Why?
- What will be the greater source of future competitive pressure, the existing automobile
companies, or new entries into the industry? Why?
- Citing evidence from the 10K readings, how would you characterize the existing degree of rivalry
within the automotive industry?
- Between the automobile companies and the suppliers, who do you believe has the most leverage
or power in the automobile industry? Why?
- Is the automobile industry susceptible to threats of substitution? Why or why not?
- Do the buyers have much power in the automotive industry? If no, why — or if so, how?
- Do you believe the greatest change in the next 10 years will take place in the product, the supply
chain (production), or the human element (management) of the automobile industry? Why?