Ethical Issues in Marketing

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  1. Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.Write a 350-word analysis and evaluation of a company’s effectiveness in the following areas:
    • Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
    • Relate the triple bottom line to an organization’s sustainability.
    • Analyze consumer influence on ethical behavior in marketing.
    • Assess the value of communicating ethical behavior to the public.
    • Conclude how ethical issues influence legal issues in marketing.
    • Format your assignment according to APA guidelines.

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